Articles

May 2019

Joe Licata2019-05-12T09:08:50-04:00

It’s been a while since I’ve been online I’ve. Spent the last few months helping a jeweler with a retirement sale. Might I ad it was a very successful sale. In that period, I’ve noticed online conversions and concern with “Internet sales” and the effect it may be having on stores. Many of you are feeling it affects. Some have even lost significant sales to the internet. The biggest concern is how do we compete? Before getting into the [...]

Diamond why it’s the “Gem” of Gems

Joe Licata2018-06-20T10:10:56-04:00

In an effort to help explain some of the mysteries of gems and as we try to learn more about gems and gemology one of the most fascinating is the diamond. The fascination with diamond goes back thousands of years, one of the hardest substance known to man yet it’s not tough. So many people think that because diamond is hard that it’s tough, not true, if you took a hammer and tap to diamond it would shatter. Take [...]