About Joseph Licata

Joseph Licata

Owner - President
Licata Jewelers, Inc.
1981-2011 (30 years)

Currently Consultant

Results-driven, customer-centered manager with 40+ years of experience in ownership. Success in capitalizing on growth opportunities, implementing marketing strategies, and sustaining revenue and profit gains within highly competitive retail markets. Exceptional problem solving skills, with keep ability to assess client needs.

As a consultant, I contract with several companies in jewelry retailing, both sales generating and liquidation. I am on site and oversee all day-to-day operations, including recording and maintaining all sales and cash receipts.

In the last several years I have closed several stores dealing with financial problems and retirement closing. Also, I have helped several businesses in training and opening new locations.


Past Experience

  • Managed and trained 60+ professionals over 40+ years.
  • Managed daily needs of multiple retail locations.
  • Directed inventory control, purchasing and analysis to maximize profitability.
  • Drive strategy and execution of campaign ideas for Licata Jewelers, Inc. including TV, print and social media programs.
  • Executed new multimedia techniques, including iPhone application, Facebook, Mobile Web, QR code and text messaging.
  • Developed close, personal relationships with clients to ensure customer loyalty and retention.
  • Quality control and verification of store material and inventory.
  • Buyer of loose gemstones, diamonds and finished jewelry.
  • Trained and managed jeweler staff on laser welding and computer automated design techniques.
  • Oversee repair and manufacturing of fine jewelry.
  • Train and lead sales team to consistent increase in store traffic and profits.
  • Inventory management and control.
  • Train staff on lead generation.

Education

  • Continuing Education – 2012-2013 – Completed courses in Business Growth, management and finance at Darden Business School, University of Virginia
  • Gemology – 1969-1972 – Gemological Institute of America
  • University of Toledo – Business Administration coursework completed

“When I was searching for a company AND person to help me with my sale I knew right away when I spoke with Mr. Joe Licata that he was the right person for me. He had researched my area, knew the median income of the residents, and had a general feel for things before we even spoke.

Having someone look into things before agreeing to take the job and before we spoke got so many things out of the way. Joe was able to be effective from the moment he stepped through my door. He is so knowledgeable and helpful in every aspect of the jewelry world.

I cannot say enough great things about Joe’s professionalism, his vast knowledge, and understanding for tender situations. My sale was a bit longer than most, yet he was all hands-on deck all of the time. It was a delight to have him work beside me and my staff the entire time. In the end it was sad to see him go, as we had created a nice friendship with all of us.”

Sincerely,
Erika Frechette